{'It’s like they’ve erupted out of someone’s subconscious': how horror has come to dominate modern cinemas.
The largest surprise the film industry has experienced in 2025? The comeback of horror as a dominant force at the UK film market.
As a style, it has remarkably exceeded earlier periods with a 22% year-on-year increase for the British and Irish cinemas: over £83 million this year, against £68 million the previous year.
“Previously, zero horror films made £10 million in the UK or Ireland. Currently, five have surpassed that mark,” notes a cinema revenue expert.
The major successes of the year – a recent horror title (£11.4m), Sinners (£16.2m), the latest Conjuring installment (£14.98m) and 28 Years Later (£15.54 million) – have all stayed in the multiplexes and in the audience's minds.
Even though much of the industry commentary focuses on the unique excellence of renowned filmmakers, their achievements suggest something changing between audiences and the style.
“Many have expressed, ‘You should watch this even if horror isn’t your thing,’” says a film distribution executive.
“Such movies experiment with style and format to produce entirely fresh content, connecting with viewers on a new level.”
But apart from artistic merit, the consistent popularity of spooky films this year indicates they are giving moviegoers something that’s highly necessary: catharsis.
“These days, movies echo the prevalent emotions of rage, anxiety, and polarization,” notes a horror podcast host.
“The genre masterfully exploits common anxieties, magnifying them so that everyday stresses fade beside the cinematic horror,” explains a noted author of classic monster stories.
Against a current events featuring geopolitical strife, enforcement actions, extremist rises, and ecological disasters, witches, zombies and vengeful spirits connect in new ways with viewers.
“It’s been noted that vampire cinema thrives during periods of economic hardship,” comments an performer from a popular scary movie.
“This symbolizes the way modern economies can exhaust human spirit.”
Since the early days of cinema, social unrest has influenced the genre.
Experts reference the rise of early cinematic styles after the the Great War and the unstable environment of the 1920s Europe, with films such as early expressionist works and Nosferatu: A Symphony of Horror.
This was followed by the 1930s depression and classic monster movies.
“The classic example is Dracula: you get this invasion of Britain by someone from eastern Europe who then causes this infection that gets spread in all sorts of ways and threatens the Anglo-Saxon heroes,” says a academic.
“Thus, it mirrors widespread fears about migration.”
The boogeyman of immigration inspired the just-premiered supernatural tale The Severed Sun.
The filmmaker elaborates: “I aimed to delve into populist rhetoric. Specifically, calls to restore a mythical past that favored a privileged few.”
“Secondly, the idea that you could be with someone you know and then suddenly they blurt out something round the dinner table or in a Facebook post and you’re like, ‘Where did that come from?’”
Maybe, the current era of celebrated, politically engaged fright cinema commenced with a clever critique released a year after a contentious political era.
It sparked a fresh generation of visionary directors, including various prominent figures.
“Those years were remarkably vibrant,” recalls a director whose film about a violent prenatal entity was one of the era’s tentpole movies.
“In my view, it marked the start of a phase where filmmakers embraced wildly creative horror with artistic ambitions.”
This creator, now penning a fresh horror script, notes: “In the last ten years, public taste has evolved to welcome bolder horror concepts.”
Simultaneously, there has been a reappraisal of the underrated horror works.
Earlier this year, a independent theater opened in the capital, showing underground films such as a quirky horror title, a classic adaptation and the 1989 remake of Dr Caligari.
The fresh acclaim of this “gritty and loud” genre is, according to the cinema founder, a clear response to the calculated releases churned out at the cinemas.
“This responds to the sterile output from major studios. Today's cinema is safer and more repetitive. Many popular movies feel identical,” he explains.
“Conversely, [such movies] appear raw. As if they emerged straight from the artist's mind, untouched by studio control.”
Scary movies continue to upset the establishment.
“They have this strange ability to seem old fashioned and up to the minute, both at the same time,” observes an expert.
Besides the re-emergence of the insane researcher motif – with several renditions of a classic novel on the horizon – he forecasts we will see horror films in the near future responding to our current anxieties: about AI’s dominance in the near future and “vampires living in the Trump tower”.
In the interim, “Jesus horror” a forthcoming title – which narrates the tale of holy family challenges after Jesus’s birth, and stars famous performers as the holy parents – is planned for launch soon, and will undoubtedly create waves through the Christian right in the United States.</